How to build an AI comms strategy: Lessons from regulated industries
Webinar on Wednesday 29 July at 11:00 – 11:45
Artificial intelligence is now a core operational reality for the PR and communications industry
But for organisations operating in highly regulated landscapes, the rules of engagement are unique and filled with as many challenges as opportunities.
Those communicating in regulated industries must shape credible, trustworthy content that satisfies discerning human audiences and AI-powered search. And with comms leaders the primary architects of organisational reputation and narratives in this era of fast change, media fragmentation, and geopolitical uncertainty, AI strategies can no longer be generic.
Join us on 29 July for a panel discussion featuring comms experts from Viasat, First Rail London and SSE, representing the UK’s critical infrastructure sectors. We’ll explore how AI is being integrated to strengthen communications, streamline workflows, and manage reputation and the flow of information within rigid regulatory boundaries.
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In this session, we will cover:
- The battle for trust and authenticity: Countering AI-generated content by anchoring messaging through media relationships and storytelling.
- Security and compliance: Managing the strict security boundaries required in highly regulated environments.
- Practical AI workflows: Moving past the AI hype towards real-world application, from upskilling teams with custom prompting to automating research and administrative tasks.
- Managing uncertainty and crisis: How to keep communication models flexible for market shifts and crisis scenarios.
Can’t join us live? Register, and we’ll send you the recording.
Speakers
Richard Jones
Senior Communications Manager
Viasat
Dana Raer
Communications Manager
First Rail London
Ross Easton
Group Head of External Comms
SSE Group plc
