AI is no longer just a tool, but a force shaping how information is surfaced, interpreted and acted on across the communications industry.

Join us on 21 April to explore what this shift means for reputation, stakeholder influence and communications strategy — and where Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO) fit within this evolving landscape.

You’ll hear from Dr Anne Gregory, Professor Emeritus of Corporate Communication at the University of Huddersfield, and Stuart Bruce, PR Futurist and Co-founder of Purposeful Relations, on what this means for comms teams.

In this session, we will cover:

• How AI behaves and influences as a stakeholder in its own right
• The challenges and opportunities AI presents as a new audience
• The long-term impact of AI and LLMs on the communications landscape

By the end of this webinar, you’ll have a clearer view of how to protect your reputation and respond strategically.

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